Brand Aesthetics PDF
by G. Mazzalovo : Brand Aesthetics
ISBN : #0230336736 | Date : 2012-07-24
PDF-a53ac | Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations…. Brand Aesthetics
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Brand Aesthetics by by G. Mazzalovo
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